CHANEL
Window Display Design
Germany, Belgium, Netherlands
September 2023
The 23B concept weaves together photographs from Paris and Dakar, intertwining recognizable Parisian architecture with colorful Senegalese landscapes to reflect the collection's multicultural inspiration. This creative vision was technically executed through a sophisticated "weaving" process, creating visuals by precisely layering felt, wood, and velvet stripes. Rigorous material testing validated the stability of beige suede and felt substrates before production to ensure the intricate assembly would hold . The implementation relied on technical guidelines that mapped the exact placement of hundreds of individual stripes onto printed canvases, distinguishing between horizontal and vertical layers to build visual depth. This exacting process ensured that every woven element shaped the final visual with absolute precision, maintaining structural integrity and aesthetic consistency across all window formats.