Hermès
Holiday Animation
Retail Pop-up Design
Germany, Austria, Belgium, Netherlands
November 2025
The Hermès instore project involved turning the client’s holiday illustration into technically clear, production-ready elements for multiple boutiques. This meant creating detailed drawings for each décor piece and adapting them to different store layouts, circulation needs, and Hermès’ material standards. The work ranged from checking dimensions and defining structural build-ups to outlining the right construction methods. Technical feedback to producers covered finishes, hardware, sizing, stability, and overall build quality, with regular prototype reviews to keep everything aligned with client expectations.The role connected creative ideas with practical engineering, making sure every element was feasible, consistent across stores, and true to Hermès’ premium finish and craftsmanship.