Tommy Hilfiger
Summer SU26
Pop-up, Window display Design
Germany, Switzerland, Austria
April 2026
Tommy Hilfiger Summer campaign translates a global sailing inspired concept into adaptable retail environments, including pop-ups, shop-in-shops, and window displays across more than 15 locations . The scope focused on design management, developing technical drawings and scalable visualisations tailored to varying spatial conditions. Due to budget constraints, the initial concept was reinterpreted into a modular system of hanging and shelving elements, adaptable to different footprints and ceiling heights. Supplier coordination, sample reviews, and quality control ensured alignment with production standards. Material selection prioritised durability, using veneered wood structures, canvas sails, and stained wood podiums. A simplified logo connection system enabled reuse across future campaigns. Installation supervision ensured accurate execution, maintaining consistency and high-quality finishes across all locations.