Tommy x Breuninger
Window Display Design - Brand Activation
Breuninger Düsseldorf, Stuttgart
April 2025
The concept translates sailing aesthetics into contemporary retail storytelling, merging craftsmanship, innovation, and motion. Windows feature kinetic sail installations, rotating mannequins, and wave-inspired fabrics, evoking the movement of water and the spirit of exploration. Materiality plays a key role - technical textiles, brushed steel and coloured ropes reflect both maritime precision and modern luxury. The pop-up space extends the experience with immersive archival displays and interactive storytelling, allowing visitors to navigate the brand’s history. Bold colour-blocking, sailcloth-inspired structures, and illuminated aluminium details enhance visual impact while maintaining Tommy Hilfiger’s signature balance between sport, street, and sophistication. Together, the installations embody fluidity, movement, and craftsmanship, reviving the timeless connection between the brand and the sea.