VANS - MTE
Window Display Design
England; Oxford Street, Carnaby, Camden, Glasgow, Covent Garden
Dublin
October 2022
Across Vans stores in the UK and Ireland, multiple seasonal campaigns are translated into both window displays and in-store elements, turning brand visuals into tactile, on-site experiences. Each campaign begins with a creative briefing that sets the tone, which is then translated into buildable designs through detailed engineering and tailored adaptations for different window sizes. The production booklets specify every element, from magnetic foils and PET-G panels to cardboard plinths and risers, ensuring that materials, fixes, and dimensions align with both the concept and the realities of in-store installation. Technical drawings define how pieces are cut, folded, and assembled, while clear installation guides support visual merchandisers to install each display easily, without the need for additional tools.